Exclusive Inclusive Space for LGBTQ+ Community
Cache
A comprehensive brand identity and digital experience for Cache, an exclusive yet inclusive community space for the LGBTQ+ community. The project spans brand moodboards, website design, and mobile app with a focus on luxurious aesthetics and community connection.
Moodboard & Visual Direction
Two distinct moodboards explore light and dark aesthetic directions: a warm cream palette with blush pinks for daytime elegance, and a rich purple-magenta palette for nightlife sophistication. Both feature the iconic clover logo symbol alongside luxurious interior spaces, chrome sculptures, and intimate community imagery.
Landing Page Design
A complete community website featuring the statement "Creating an EXCLUSIVELY INCLUSIVE SPACE FOR LGBTQ+ COMMUNITY." Key sections include About Us, Discover Our Spaces (Communal Space, Wellness Room, Bar & Coffee Shop), the manifesto "For the QUEERS by the QUEERS," mobile app preview, and partner showcase.
Mobile Splash & Onboarding
The mobile app features a stunning splash screen with the clover logo, sunset lounge background, and a floating 3D crystal gem element. The "ACCESS COMMUNITY" CTA button invites members into an exclusive space for managing memberships, viewing events, and reserving tickets.
Photography Studio Concept
The photography studio concept showcases Cache as a physical space - combining elegant interiors with community gathering areas. Rich textures, warm lighting, and curated details create an atmosphere of belonging.
Visual Language
Color Palette
Brand Values
- -Exclusive yet inclusive community space
- -Luxury aesthetics with warm, welcoming tone
- -Celebration of LGBTQ+ identity and pride
- -Safe space for authentic self-expression